Loreen: I haven’t become allergic to big choruses
10 years after “Euphoria” – Eurovision winner refuses to compromise to repeat success

TURIN. Loreen laughs at the speculation of Eurovision fans. She certainly hasn’t become allergic to big choruses after the breakthrough with “Euphoria”. – I haven’t even thought that I haven’t done them, she says.

It has been ten years since Loreen, 38, conquered the world with “Euphoria” after winning the Eurovision song contest. Now she is in Turin to perform for Eurovision fans and at the same time release her new single “Neon lights”.

– I sing about a character, an alpha female who has attributes that I wish I had and that I have, I think I created her because I feel that the world looks the way it does and that we need to feel a little comforted. The song is about watching over someone else, the sound is a mash up of electronic music and a bit of my Moroccan goodies, she says.

Never wanted to recreate “Euphoria”

Has it been difficult to try to recreate the success that “Euphoria” meant?

– I probably never wanted to recreate “Euphoria”. I already felt then that it is its own. Then it is clear that they have compared what I have done with “Euphoria”, so it is always, but I just wanted to be what I am.

Can it still feel like a hunt for that success again?

– Njae, it is clear that you love success. It’s fun, the ego gets a boost, but for me it’s more important to be truthful and do what I love. Not to compromise on it. As soon as there is a compromise for success it hurts the body.

Loreen makes her voice and laughs when she says:

– My integrity is being beaten.

Therefore, Loreen has made fewer choruses after the success

Eurovision fans usually joke that Loreen became allergic to catchy choruses after Euphoria. Is that so?

– I love catchy choruses, please. Give me “I will always love you” and so on. I love big choruses.

But you don’t want to do them yourself?

– I haven’t even thought that I haven’t done them. What a fun, it’s interesting anyway.

She thinks for a while and mentions, among other things, her Melodifestivlade debut “My heart is refusing me”, from the year before “Euphoria”.

– Big ballad choruses like “My heart is refusing me” … my whole first album was just big choruses. It’s clear that you might want to back off a bit in big choruses after that, to make an entire show so, it’s pretty full on vocal performance. So now I understand what you mean. It may have been less of the big choruses. But it’s just because I cannot sing big choruses for an hour as well.

Loreen’s new single “Neon lights” will be released on Friday 13 May.

• Source: https://www.aftonbladet.se/nojesbladet/melodifestivalen/a/34GrB0/loreen-om-eurovision-fansens-spekulationer
• Translation: via Google Translate, the translation may not be completely accurate