Loreen shaved her head for her new “Ride” music video, thus joining the ranks of this year’s buzz cut beauties (Kate Hudson, Cara Delevingne, Zoë Kravitz, and Kristen Stewart). The Moroccan-Swedish pop star traded inContinue reading
Category: 2017
ELLE Magazine: ‘Closer to Loreen’ (13/12/2017)
She is the warrior of the soul with both light and dark inside. A Eurovision-Queen and fashion diva with a passion to improve the world and refuses to accept society’s framework. Now she starts withContinue reading
Aftonbladet.se: Loreen forced to break all collaborations (04/12/2017)
Loreen now reveals why she avoided the spotlight throughout 2016. In order to create new music, she eventually had to break all collaborations. – It had to happen, says the singer in the podcast “Värvet“.Continue reading
Hant.se: ‘Loreen’s transformation – why she cut her hair’ (26/11/2017)
We are used to see Loreen in a long dark hair, but now it has changed. Now she is wearing a crew-cut, and in TV4’s Nyhetsmorgon she explains why she chose to remove all hairContinue reading
RIDE – The story behind the trilogy (24/11/2017)
Part I – ’71 Charger ’71 Charger’ represents a break out for Loreen-change of direction, perception, and control. Removing the pressure of being what is expected from her, the lyrics ring true to her spirit:Continue reading
BON Magazine: “It hurts to be quiet” (24/11/2017)
We have talked to Loreen about her new album “Ride”, why she chose to crop the hair and the price she had to pay off to stand up for herself as a woman. Five yearsContinue reading
Mynewsdesk.com: ‘Rawer Loreen breaks new ground with new album’ (24/11/2017)
Five years have passed since Loreen’s celebrated debut album Heal came out. Now, the sequel Ride is released – an album with a raw sound image far beyond her previous sound. Since the international breakthroughContinue reading
Annahbjork.se: ‘VIDEO PREMIERE Loreen ”’71 Charger”‘ (09/10/2017)
Loreen is back with a brand new video directed by the star designer and photographer Johan Lindeberg. I have been entrusted with the very first show the video for “’71 Charger” – the new chapterContinue reading
Västerås Tidning: ‘Loreen about coming home: “Feels sickly nervous”‘ (12/09/2017)
The artist Loreen is twice up to date this autumn. In November she releases her new album and she returns home to the Västerås and Bombardier arena with the show Stjärnklart. It is five yearsContinue reading
Expressen.se: ‘Why Loreen appeared nude’ (07/09/2017)
In July Loreen posted an Instagram photo where she posed bare-chested. Now she talks about the feminist idea behind the picture. – We must begin to question our prejudices, says Loreen to VLT. Loreen isContinue reading