Together with the artist Loreen, Ellos shows the autumn trends in a new campaign. As part of the campaign, Loreen has interpreted Ellos’ song “Walk With Me” with the message of embracing diversity and everyone’s inclusion.
In Ellos’ autumn campaign “Made by Women”, Loreen shows Ellos’ autumn collection where knitted sweaters and outerwear play the main role. The key words are urban and stylish. Garments in black, navy and plum with inserts of lighter blue and gray are styled in unexpected combinations, matched with rough boots and boots for the perfect autumn style.
Prior to the campaign, Loreen recorded an interpretation of Ellos’ song “Walk With Me”, written by Julia Jonas in collaboration with Ellos. It is an ambient interpretation that allows Loreen’s unique expression to take place. Her vision and intention with the interpretation is to embrace diversity and everyone’s right to be included in society.
– We are so proud that an icon and world artist like Loreen is the first to interpret Ello’s song “Walk With Me”. Loreen both shares and represents Ellos’ values around diversity and all women’s right to manifest their own expression, and she has really managed to convey this in her interpretation, says Anna Westlund, Creative Director at Ellos.
– This campaign has an important and strong message. Right now in the political climate around the world, it is especially important to promote diversity and everyone’s right to take a place in our society. To deeply understand the beauty of our differences and how we can grow as people in our own lives by learning from each other. With the woman as the sender, says Loreen.
The campaign will be launched on Ellos.se on 2 October.
• Source: https://news.cision.com/se/ellos-ab/r/ellos-lanserar-hostkampanj-i-samarbete-med-loreen,c2923028
• Ellos campaing page: https://www.ellos.se/page/made-by-women?intcmp=1913_camp_uterummet_cta_madebywomen
• Photoshoot: http://gallery.lovely-loreen.com/thumbnails.php?album=676
• Translation: via Google Translate, the translation may not be completely accurate